Viral holiday company Jet2 says it will cut its flight programme this winter. 

The firm will trim seats on sale by 200,000 to 5.6 million for the upcoming winter season. 

Although it is a decrease, the number of seats remains 9% higher than last year. 

The group, whose tagline “Nothing beats a Jet2 holiday” has been used to soundtrack hundreds of thousands of online videos showing disappointing situations, blamed a “less certain consumer environment” for the decision. 

Steve Heapy, Jet2 chief executive, said the firm was “operating in a difficult market”.

But he said the group’s flexibility over its programme and loyal customer base would help “provide the foundation for a solid financial result this year and for further profitable growth in the years to come”.

Jet2 said it had pushed through a “modest increase” in package holiday prices over the summer season, and it planned to maintain “attractive pricing” throughout the winter.