ITV, one of the most popular broadcasters in the United Kingdom reportedly closed down, advising people to go on and exercise for their lives. The company blacked out its programs for an hour with the hope of getting viewers up on their feet for good health.
As part of a national event held this weekend with the slogan “I Am Team GB”, several sports clubs were opened for free to UK citizens, and ITV expressed support for the program by shutting down broadcasts on several of its channels Saturday morning.
Many Britons took up the challenge, tweeting their activities during the hour.
Most viewers also lauded ITV‘s challenge to couch potatoes, describing on social media the activities they’d been inspired to do.
Others, predictably, stuck to their sofas and poked fun at the gesture, describing the blank screens as the best entertainment they’d ever seen on ITV.
One viewer said his remote-control thumb had a good workout.
ITV is sponsoring the weekend’s sports-promotion activities alongside the National Lottery.
I Am Team GB‘s website says:
Today’s the day!
Are you ready to make some history? On Saturday 27 August, we’re teaming up with our returning lottery-funded Olympic heroes to create the nation’s biggest ever sports day, I Am Team GB – and you’re invited!
Brought to you by The National Lottery and ITV, there are STILL lots of great ways to get involved, including thousands of fun, free events across the country.
Say you’re in today – and see what’s happening near you!