In the aftermath of the shocking discovery of a large web of political influence campaigns spread across various social media networks, Instagram has now decided to take some serious measures.
The Facebook-owned photo-sharing site has announced that its more than 1 billion users will now be able to evaluate the authenticity of accounts.
The announcement of new tools by the company comes after Facebook, Twitter, Google+, YouTube, Gmail, Blogger and Microsoft revealed the shocking political influence campaign that were spread across their respective sites.
Now, as it attempts to weed out fake accounts and spam on its platform, Instagram has announced the launch of its new tool called “About This Account.”
The company said that the ‘About This Account’ feature will allow users to see the advertisements an account is running, along with other information like the country where the account is located, username changes in the past year as well as other details.
The move, which comes weeks after Instagram’s parent company, Facebook rolled out similar measures will help the photo-sharing app add its own version of the popular ‘blue tick’ verification that Twitter has.
Making the announcement on a blog post, Instagram co-founder and Chief Technology Officer Mike Krieger said, “Keeping people with bad intentions off our platform is incredibly important … that means trying to make sure the people you follow and the accounts you interact with are who they say they are, and stopping bad actors before they cause harm.”
Further, as part of its announcement, Instagram also said that it will now allow the use of third-party apps such as DUO Mobile and Google Authenticator for two-factor authentication to help users securely log in to their accounts.
Experts have stated that two-factor authentication is integral today as it helps add an extra layer of security on top of usernames and passwords by prompting users for information they have access to.
Instagram said that the new features will be broadly available in the coming weeks.