Humble Bundle unites with IGN

There are so many reasons to love Humble Bundle; it is the foremost and best-known group which sold pay-what-you-want indie game bundles. Most of the bundles allowed consumers a chance to decide how their price is shared between app developers, charity organizations, including the product.


The corporation is headquartered in San Francisco, California, and has about 60 employees.

As a digital storefront for video games, and a persistent competitor in the market, Humble Bundle was initially managed by Wolfire Games in 2010.

In October 2017, Humble Bundle was acquired by Ziff Davis LLC, through its IGN division, but will continue operations as a separate subsidiary.


Most games in the bundles are available on Steam, though Desura keys were included as well after some time. Games are almost always available DRM-free for Windows, Mac, Linux, and sometimes Android.

Several bundles surpassed $1m in sales although it occurs every few months.

The two-week bundles soon gained media attention with its products surprisingly expanding to include games from established developers, AAA publishers, games for Android-based devices, bundles promoting game jams, and bundles featuring digital copies of music, books and comic books.

Humble Bundle recently introduced a minimum price for Steam keys due to violations from players who pay only one cent to create new non-free Steam accounts and wait to collect extra prizes during promotions.

Humble Bundle games are now more regular and offers more individual games.

The company offers financial assistance to Action Against Hunger, Child’s Play, the Electronic Frontier Foundation, charity: water, the American Red Cross, WaterAid and the Wikimedia Foundation.

Here’s an official statement from Humble Bundle:

Announcing our biggest bundle ever: Humble Bundle is proudly joining the IGN family! We will continue to bring you all of our humble products, but with more resources and help from IGN.

We chose IGN because they really understand our vision, share our passion for games, and believe in our mission to promote awesome digital content while helping charity. I can’t think of a better partner than IGN to help Humble Bundle continue our quest.

We will be working harder than ever to bring you the best gaming bundles, book bundles, and store sales, while nurturing the Humble Monthly and our new publishing initiative. We will keep our own office, culture, and amazing team with IGN helping us further our plans. We will raise even more money for charity.

John and I started Humble Bundle from our childhood homes. When our parents found out that our “big idea” was basically the honor system of pay-what-you-want plus charity, they braced themselves for the possibility that we might never move out. Seven years later, thanks to the generosity of over 10 million customers, we’ve now raised $106 million for charity. We are incredibly proud of this figure, of our team, and the Humble community which got us here.

But as far as we’ve come, we know we are just getting started. Even bigger things lie ahead, and we think IGN is the perfect partner to help us get there.

If you like Humble Bundle now, stay tuned, because we’ll have more exciting things to share in the near future.

-Jeffrey Rosen
Co-Founder, CEO
Humble Bundle