Disneyland rolls out facial recognition in crackdown on pass sharing

Disneyland has installed facial recognition technology at some entrance lanes of its California adventure park.

A camera will capture images of visitors at certain entrance lanes, which can be converted via biometric technology into unique numerical values, according to the Walt Disney Company’s website.

The technology can be used to determine if someone has already entered the theme park and to crack down on potential annual pass sharing.

But guests can choose to opt out of lanes equipped with the technology, the company said.

Disney said “technical, administrative and physical measures” had been implemented to protect visitors’ information.

But it added “despite our best efforts, no security measures are perfect or impenetrable”.

The company has previously tested the technology at its Magic Kingdom theme park in Orlando in 2021 and at Disneyland in 2024.


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