China’s New Policy On Second Births, Heating Up The Economy.

Image: The Rainbow Shopping Mall

With the adoption of the two-child policy, China has seen a boom of its “second-child economy”, heating up related industries, Guangzhou Daily reports.

Health products saw a significant growth in sales, with more people turning to pharmaceuticals to improve their chances of conceiving. Popular products including prenatal supplements like folic acid and vitamins have seen the highest increase of 90 percent.

Obstetrics departments at hospitals are seeing busy days ahead, as the demand for antenatal care keeps growing. Women sometimes have to line up for hours to see a specialist. Huge lines can also be seen around children’s facilities like baby swimming pools.

Fueled by such great demand, many industries have seen profit hikes. Child photo studios are expanding their businesses. Shopping and entertainment centers, targeting mother and child businesses are actively promoting goods and services to get their piece of the baby boom pie.

Image: A 6th floor shopping center in Shanghai.

China officially adopted its two-child policy at the beginning of 2016.

The country’s statistic authorities expect second child births will peak between 2017 and 2019, likely further unleashing the potential in related industries.