The founder of BrewDog is launching his own reality TV show that will see entrepreneurs battle it out for a £2m investment.
House of Unicorns is set to air later this year and will see founders, business leaders and entrepreneurs compete over six weeks for a chance to win the money.
James Watt, who stepped down as BrewDog CEO last year, will be the show’s lead judge and will decide on the recipient of half the £2m prize pot, with the other half decided by public vote.
House of Unicorns will rival the BBC’s Dragons’ Den, which once turned down Mr Watt as a competitor in 2009.
The show’s website says its ambition “doesn’t end with one season or one market”.
“Just as The X Factor has become a global franchise that turns unknown singers into global icons, we want House of Unicorns to become the stage where under-the-radar startups transform into world-renowned companies.”
In the world of business, a “unicorn” is a startup company valued at over $1bn (£812m). It’s estimated the UK has around 88 unicorn businesses.
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