Asda has introduced a new range of wines from lesser-known regions – all costing £7 or less.
The Wine Atlas range combines “impressive quality and great value”, the supermarket said.
The wines come from lesser-known grape varieties: Carricante in Sicily, Greece’s Rhoditis, Feteasca Regala in Romania, Monastrell Rosado in Spain, Portugal’s Jaen and France’s Ile de Beaute Corsican Rose.
The supermarket said in a statement: “It’s time to put a pause on pinot grigio and say see you soon to sauvignon blanc, because the new range is all about encouraging Brits to broaden their wine horizons by discovering new favourites from lesser-known regions.”
The Money blog asked Tom Tryon, the founder of the wine club Vinetribe, for his view, and he said Asda’s range was “a great way to showcase some lesser-known grape varieties that will really surprise you.
“We’ve all had enough sauvignon blanc to last a lifetime, so why not go for it and try something new?
“Best of all, wines with less famous grapes have to really prove themselves to get on the shelf, so I generally think you get far more for your money,” he added.
Leave a Reply