Like guyliner and Justin Bieber, men have a track record of stealing things previously only held dear by the fairer sex. But one of the most unlikely items to try to make the jump across genders is lingerie.
Homme Mystere, an Australian underwear company founded two years ago by Queensland entrepreneur Brent Krause, caters exclusively for men. “It started initially as an underwear business for guys that incorporated fabrics and accessories normally associated with women’s lingerie,” says Krause.

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