Two big UK supermarkets have announced they’re cutting prices on hundreds more products – with one aiming a “big bazooka” at its rivals.
Online grocer Ocado said 450 more of its products were being reduced in price by an average of 17% from yesterday.
Meanwhile, Morrisons announced it was lowering the price on more than 2,000 products in store and online for people signed up to its More Card loyalty scheme.
It comes amid an explosion in popularity for loyalty schemes such as Clubcard and Nectar, which sees members pay less for some products than non-members.
Morrisons also said hundreds of products would be price-matched to Lidl and Aldi.
“Today’s move represents our single biggest investment in loyalty and pricing for many years,” Alex Rogerson, group marketing director, said.
“Driving strong value for customers remains our number one priority and today we are getting the big bazooka out and slashing the prices on over 2,000 products for More Card customers.”