Thesis writing
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Customer journeys have become the state-of-the-art concept for understanding customer behaviors in a customer-centric way (Jaakkola and Terho, 2021; Becker et al., 2020; Akaka and Schau, 2019). Customer journeys are commonly defined as a series of firm- or offering-related touchpoints that customers interact with during their purchase and usage processes (Becker and Jaakkola, 2020; Lemon…
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Q2.Where do we want to get to? Q3.How can we get there? (Oliveira et al., 2012) By February 2010, more than 170 studies about the process, structure, tools and benefits of TRM had been published (Vatananan and Gerdsri, 2010). In the first published studies, the authors were concerned with presenting different types of roadmaps, as…
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Abstract Higher education has recently experienced an advancement in teaching and learning methods. Academics are experimenting with innovative techniques in using e-learning due to the global pandemic which has given a new dimension to classroom teaching. Hybrid teaching is becoming the new norm for classroom teaching which includes both face-to-face and online modes. Smart gadgets…
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So, what do I say when people ask about using qualitative data analysis software? Here are my top five reasons for using NVivo. NVivo provides an organised and structured approach to analysis: Regardless of the methodology adopted, I believe a systematic approach is important to ensure that qualitative data analysis is undertaken in a rigorous manner.…
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Your PhD interview will be an important part of your postgraduate research application. This is your chance to meet your prospective department, discuss your project and show your potential as an academic researcher. Of course, it’s also when that potential is going to be assessed. You’ll need to show an awareness of what’s involved in a PhD project and…
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