Photo by MOHI SYED on Pexels.com Table of Contents Executive Summary.............................................................................3 Introduction................................................................................................3 The CX Concept.......................................................................................4 The importance of CX in the case of Samsung mobile phones.............................................................................................................5 Consumer Persona Creation...........................................................8 The role of consumer persona in developing effective CX strategy.............................................................................................................9 Identification of Key Consumer Persona.................................10 Mapping the Customer Journey....................................................13 Importance of the Customer Journey to CX … Continue reading Customer Experience Strategy in Marketing: A Case of Samsung Mobiles
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