Photo by Andrea Piacquadio on Pexels.com What is your dream as a researcher? Finding a cure for a rare disease? Making an invention that creates history? Winning a Nobel? Now, as importantly, what do you think will get you there? When we look at successful scientists down the ages, we find that there are some … Continue reading What you need to become a successful researcher
A buyer persona represents your ideal customer. It’s a semi-fictional representation of your best potential buyer based on market research and real data about your existing customers. It’s also called an audience persona, a marketing persona, or a customer persona. Photo by Alena Darmel on Pexels.com Some characteristics you’ll give a buyer persona include geographical … Continue reading Best places to obtain buyer personas data
The following steps outline a simple and effective strategy for writing a research paper. Depending on your familiarity with the topic and the challenges you encounter along the way, you may need to rearrange these steps. Step 1: Identify and develop your topic Selecting a topic can be the most challenging part of a research … Continue reading Useful Guide for Research Students and Academic Writers
Another aspect of qualitative vs quantitative is knowing when to use each. When deciding whether to use a quantitative or qualitative research approach, keep the following basic criterion in mind. Use quantitative research if you want to test or confirm something, for instance, a theory or a hypothesis. Use qualitative research if you wish to … Continue reading How to use Qualitative or Quantitative research
Most new pandemics have originated through the “zoonotic” transmission of pathogens from animals to humans (Murphy 1998; Woolhouse and Gowtage-Sequeria 2005), and the next pandemic is likely to be a zoonosis as well. Zoonoses enter into human populations from both domesticated animals (such as farmed swine or poultry) and wildlife. But many historically significant zoonoses were … Continue reading Origin of Pandemics
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