Corporate branding and reputation: How to get it right

  When facing a crisis, the former and present reputation of a firm would be shaken and may transform into an unfavorable situation for the organization, but how a firm communicates with stakeholders about such high-impact events can influence perceptions of the corporate reputation and, in turn, positively impact on their future purchase intentions. On this … Continue reading Corporate branding and reputation: How to get it right

Taylor Swift Reputation: Look What You Made Me Do

Taylor Swift finally released the long-awaited Reputation album after a few snake-related jokes which irked critics a few months ago. Taylor Swift (Image via NewsHub) Before the 10 November release, Swift last week premiered Call It What You Want, the fourth track from her highly controversial LP, and ravenous fans couldn't wait to queue up on the stands … Continue reading Taylor Swift Reputation: Look What You Made Me Do