PESTEL Analysis

  • A PESTEL ANALYSIS OF COVID-19 P-POLITICAL FACTORS “P” emphasizes the important role of politics in business. Considering that there is a correlation between regulated systems and free markets, and the fact that global economics supersedes domestic economies, the “P” in PESTEL requires organizations to weigh various threats and opportunities before expanding into new regions, product…

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  • INTRODUCTION TO THE STUDY Coronavirus (commonly known as (COVID-19) is one among the family of coronaviruses that cause illnesses such as common cold, severe acute respiratory syndrome (SARS) and Middle East respiratory syndrome (MERS)[1]. Some of the identified COVID-19 symptoms include shortness of breath, cough, fever, muscle or body aches, sore throat, headache, fatigue, new…

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  • What is PESTEL Analysis?

    PESTEL Analysis is a strategic framework used to evaluate the external environment of a business by breaking down the opportunities and risks into Political, Economic, Social, Technological, Environmental, and Legal factors. PESTEL Analysis can be an effective framework to use in Corporate Strategy Planning and for identifying the pros and cons of a Business Strategy. The PESTEL framework is an extension of the PEST strategic framework, one that includes…

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