An analysis of NIKE’s business environment

Photo by Ray Piedra on Pexels.com 1. Background of Nike Nike is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic … Continue reading An analysis of NIKE’s business environment

$3m AT STAKE: How Adidas and Nike fought ‘dirty’ over Michael Jordan’s son, Marcus

When you’re the son of Michael Jordan and you play basketball, the spotlight is on you whether you want it or not. With that legacy to live up to, a lot is expected when you take the court. Adidas vs Nike With Michael’s longtime, lucrative relationship with Nike, it’s not a surprise that his son would want to … Continue reading $3m AT STAKE: How Adidas and Nike fought ‘dirty’ over Michael Jordan’s son, Marcus

Neymar denies rape of a Nike employee

Brazilian soccer player Neymar hit back at sportswear maker Nike Inc (NKE.N) on Friday, saying the company's statement that it terminated an endorsement deal because he refused to cooperate with an investigation into the alleged sexual assault of a Nike employee was "an absurd lie". Neymar Jr at PSG In a story first reported by the Wall … Continue reading Neymar denies rape of a Nike employee

Why athletes love Nike’s controversial Vaporfly shoes

The hugely controversial Nike Vaporfly shoes that have revolutionised running – allowing elite athletes to shatter world marathon records and ordinary ones to smash their personal bests – have been given the seal of approval by World Athletics. In a long-awaited ruling the sport’s governing body confirmed that Nike Vaporfly and Next%s, which cost £240 and … Continue reading Why athletes love Nike’s controversial Vaporfly shoes

Nike losing millions to honour Kobe Bryant

Nike on Monday suspended the sale of Kobe Bryant merchandise on its online store, multiple outlets reported. According to ESPN, a search for Kobe Bryant on the site takes a user instead to a page with a purple and gold Nike gift card sporting the Los Angeles Lakers logo. A search of the site for … Continue reading Nike losing millions to honour Kobe Bryant

Nike sets price and release date for its Self-Lacing Sports Shoe

Sports shoe lovers just got one of their dreams from Nike turned to reality as the company has set a date and price for the long expected self-lacing sports shoe. This will be one of the most exciting developments in footwear this year though the product isn't going to be cheap at all. Reports confirm … Continue reading Nike sets price and release date for its Self-Lacing Sports Shoe