AN ANALYSIS OF SELECTED AUTOMOBILE COMPANIES (BMW, VOLKSWAGEN AND TOYOTA) 1 INTRODUCTION 2 LITERATURE REVIEW Strategy, Organizational Structure, Objectives and the Environment A strategy is an action plan that outlines how organizations use their human and material resources to deliver competitive product or services. It includes internal and external activities performed to achieve specific objectives … Continue reading The importance of creating a strategic fit between organizational structure, objectives and the environment
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Top marketing strategies you need to stay relevant in 2023 and beyond
Photo by Timur Saglambilek on Pexels.com With digital becoming more pervasive, marketing has undergone a seismic shift. Technological trends are so volatile that what works today may become obsolete tomorrow. As market conditions can change anytime, it’s imperative that brands future-proof their marketing strategies. A unified marketing approach that integrates online and offline strategy can … Continue reading Top marketing strategies you need to stay relevant in 2023 and beyond
Why Organizations need Product Management
More often than not, organizations spend a fortune on marketing and product development separately. This is the case with many companies that have different departments dealing with marketing and product development without any coordination. It is left to each of the departments to try and understand what the others are saying to form a cohesive … Continue reading Why Organizations need Product Management
Ease of Doing Business in Lagos State, Nigeria
If considered a country, Lagos would be one of Africa’s largest or diversified economies. There are huge investment opportunities in Lagos and, buoyed by a desire to promote industrial growth, Lagos State Governor, Akinwunmi Ambode, established Lagos Global which has since provided satisfactory investment services to stakeholders. Lagos Global is a one-stop multi-agency establishment for … Continue reading Ease of Doing Business in Lagos State, Nigeria
EU and the new politics of globalization
The world of EU law woke-up on June 24th with a hangover. Every member of our academic community is or knows well friends and colleagues studying and teaching EU law in the UK whose futures are in question. Yet, the referendum raises a larger scientific question for EU law. As well as the technicalities of divorce and variable … Continue reading EU and the new politics of globalization
Alberta Ferretti Limited Edition: Spring 2019 Couture
How to grow your business with Key Performance Indicators (KPIs)
You may have a gut feeling that your business is humming along smoothly — and you might be spot on. But there is no substitute for concrete numbers when it comes to measuring your business’ financial health. That’s where financial KPIs — key performance indicators — come in. KPI is a blanket term for the types … Continue reading How to grow your business with Key Performance Indicators (KPIs)
Consumer behavior and other concepts in marketing management
For many reasons, consumer behavior is crucial in business management. From the marketing perspective, a good understanding of consumer behavior is required for effective business analysis and forecast that correctly identifies why consumers prefer a particular product, service or brand in a highly competitive market. According to Antonides and Van Raaij (1998), consumers’ purchasing habits are … Continue reading Consumer behavior and other concepts in marketing management
Human Hair Wig: All you need to know
Every man would love to admit that beauty is a relative term, and women unanimously agree that styling wigs is not an easy feat--whether they prefer the curly, natural or pin straight patterns. One unarguable fact, however, remains that wigs can transform a woman’s beauty or destroy her appearance quicker than ever imagined. Of … Continue reading Human Hair Wig: All you need to know
Mark Zuckerberg reveals a ‘Secret to Successful HR Management’
Mark Zuckerberg admits that managing human and material resources could be a mountainous task, and it is unarguably so when there are over 30,000 employees, 1.47 billion active users, and investments worth billions of U.S. dollars to control. However, Zuckerberg says there is a simple trick to Human Resource management: Hire people you would be … Continue reading Mark Zuckerberg reveals a ‘Secret to Successful HR Management’
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