Photo by Pixabay on Pexels.com Glocal is not a new term. It is the blend of global and local and was primarily created to support the brand strategy of large multinational brands to enter and appeal to different markets. Successful global brands have evolved to meet local demands by embracing this glocal outlook in their … Continue reading Business Strategy: Going local to go global
Photo by Pixabay on Pexels.com Localization is a term that gets tossed around a lot, sometimes as a synonym for translation. But translation and localization aren’t the same thing. The Globalization and Localization Association (GALA) says, “Localization is the process of adapting a product or content to a specific locale or market. Translation is only one … Continue reading What is localization in business?