Jumia Nigeria

  • The Impact of Technology Adoption in e-Commerce: A case of Jumia Nigeria

    The advances made in the field of information and communication technology in the late twentieth century and early twenty- first century coupled with relatively higher incomes and drop in prices of consumer goods have fueled consumption globally and more importantly the rise of electronic shopping. Ekwueme and Akagwu (2017) asserted that e- commerce as a…

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