man drawing schedule of business growth The first topic in this lecture is the theory of competitive advantage (also found in lecture 2). Two theories are found about the creation of competitive advantages: market-based “outside-in” models (Porter’s five forces, found in the book) and resource-based “inside-out” models. The second one is more unique, where resources are VRIN; valuable, … Continue reading Understanding an organization’s competitiveness
You must be logged in to post a comment.