Gen Z

  • Gen Z transforming sales and supplies of Guinness

    Exceptional consumer demand is usually hailed as a great thing for businesses, but is not without its disadvantages when supply can’t keep up.  Guinness maker Diageo has been facing this issue, forcing it to place limits on pub and bar purchases of the Irish-made stout across Britain. Last week, it said it was managing allocations…

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  • Pew research explains why Gen Z are choosing YouTube and TikTok over Facebook

    Did you know that Gen Z is three times more likely to use YouTube than TikTok? As ever, it is my solemn duty to dismiss some common misconceptions. And no, I’m not here to rag on TikTok – that damn app gets far too many of my hours (who knew red panda feeding live streams…

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  • If Gen Zs could have it their way, the choice of workspace need not always be in an office setting. A recent study by global workspace provider International Workplace Group (IWG) found that young professionals in Singapore have an overwhelming preference for a hybrid work model. Of those surveyed, 88 per cent of Gen Z workers mentioned they…

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  • Ahead of the March 18 gubernatorial and House of Assembly Elections, Lagos is undoubtedly a hotbed. One of the battles is between the incumbent House of Representative member for Surulere Constituency I, Desmond Elliot and the youthful Nigerians in the State who have repeatedly vowed to retire the actor. The foremost actor, Desmond Elliot, has…

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