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Difference between SaaS marketing and physical product marketing

At MEZIESBLOG we made a strategic choice nearly a decade ago to focus exclusively on product marketing. No software, no SaaS, now or ever. Why not? After all, we’re constant users of software products ourselves, and have gigantic respect for our many peers who are SaaS product marketing experts. It’s because we recognized that physical … Continue reading Difference between SaaS marketing and physical product marketing