Cross-selling
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Here are some of the common instances where cross-selling and upselling occur: 1. Sales Reps and Customer Success Managers As detailed in the examples above, cross-selling and upselling happen at the point of sale with a salesperson, after a customer has been using a product for a while with a customer success manager, or at…
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Cross-selling is encouraging the purchase of anything in conjunction with the primary product. For example, if a customer has already purchased a subscription to your marketing tool, cross-selling would encourage that customer to purchase a subscription to your CRM. If your company offers a separate product or service that can complement or enhance a customer’s…
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