CRM
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Adoption of strategies does not guarantee business survival in the world’s digital economies, but using the right business model in a particular market environment is the key. Customer relationship in business-to-business (B2B) e-commerce has changed paradigms from the 4Ps of marketing to relationship marketing. New customer relationship management (CRM) paradigms promote strategic alliance, social relations,…
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Customer Relationship Management (CRM) is only about 20 years old. Before computers and advanced software became a fundamental part of most businesses, CRM was an unheard-of concept. So ingrained is the role of information technology (IT) in CRM that it would be hard to imagine it without today’s software, hardware and the databases that populate…
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