Consumer behavior
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Companies that are responsible for the production and distribution of products have a lot on their plates because every product has a particular lifecycle and, in order for that lifecycle to last as long as possible, some considerations need to be made. Successful product managers are always vigilant in their efforts to do what’s best…
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For many reasons, consumer behavior is crucial in business management. From the marketing perspective, a good understanding of consumer behavior is required for effective business analysis and forecast that correctly identifies why consumers prefer a particular product, service or brand in a highly competitive market. According to Antonides and Van Raaij (1998), consumers’ purchasing habits are…
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