Business strategy
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Glocal is not a new term. It is the blend of global and local and was primarily created to support the brand strategy of large multinational brands to enter and appeal to different markets. Successful global brands have evolved to meet local demands by embracing this glocal outlook in their product and communication plans. There…
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Today’s audience of potential customers is better informed than any other generation. They also have the power to shop and compare easily and almost effortlessly. The internet, social media, and apps have forced us to think differently and invent new strategies for marketing. It’s time to think about how we can keep customers returning and…
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Javier Gomez has made invaluable contributions to the development of Spanish football and his recent connection with La Liga players from Saudi Arabia endears him to the hearts of many. Gomez, who holds position as La Liga’s corporate director, said at a press briefing that he expects to have more Saudis playing in the Spanish…
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