Brand management
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All over the world, intellectual properties are priceless assets of individuals, businesses and groups even though they are largely non-tangible. On 8 February, 2008 the Supreme Court of Nigeria highlighted intellectual properties using the case of DUWIN PHARMACEUTICAL AND CHEMICAL CO. LTD V. BENEKS PHARMACEUTICAL & 2 ORS. According to the court, intellectual properties comprise…
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Often, people get confused with the concepts of brand management versus product management. They tend to think that both are the same since they deal with a specific product being marketed and hence managed from incubation to sales. However, there are crucial differences in the way product managers and brand managers operate. For instance, brand management is…
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