Introduction of Mobile Sensor app to the management of Marriot Bonvoy Hotel

Executive Summary The paper critically examined the introduction of new service called Mobile Sensor app to the management of Marriot Bonvoy Hotel. The product is a technological base type that incorporate various features such as tracking customers in- house behaviours, simplifying language barriers, understanding customer priorities, improve marketing for the hotel, providing loyal customer base, … Continue reading Introduction of Mobile Sensor app to the management of Marriot Bonvoy Hotel

How to create sustainable competitive advantage for a startup by focusing on product

In order to create a sustainable competitive advantage for your startup, you need to focus on product benefits. This means creating a product that provides value for your customers and is able to meet their needs in a way that other products on the market cannot. There are a few key ways to do this: … Continue reading How to create sustainable competitive advantage for a startup by focusing on product