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Copywriting formulas are to copywriters what lightsabers are to Jedi knights. They can help you blast through even the most stubborn writer’s block and turn a “meh” piece of text into compelling copy that produces the desired results for your client. Great copy makes you feel like the writer knows Jedi mind tricks — how else could…
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It might not have seemed likely early in the coronavirus pandemic, but the 55th Super Bowl Sunday is upon us yet again. Each year, United States advertisers pull out all the stops to entertain the crowd of 100 million viewers expected to tune in to the CBS broadcast on Sunday. This year there are more…
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