Why Belgium lost 2-0 to Morocco

The Belgium players attended what turned out to be an understandably “awkward barbeque” in the wake of their dressing room bust-up. Belgium fell to a 2-0 defeat to the African side on Sunday to leave their qualification to the last 16 at the World Cup in the balance ahead of their last group game against … Continue reading Why Belgium lost 2-0 to Morocco

RIVALDO: Gabriel Jesus should worry about Richarlison

Gabriel Jesus is not worried about his lack of goals for Brazil and insists he is helping the team on the pitch in different ways. The Arsenal striker may be a favourite at the Emirates, but he is not the first-choice striker under Tite for Brazil, and is certainly not a fans’ favourite. The 25-year-old … Continue reading RIVALDO: Gabriel Jesus should worry about Richarlison

Problems of intent marketing and how to achieve brand marketing goals

Photo by Pixabay on Pexels.com What are the challenges facing intent marketing? Data quality Inadequate quality data is a challenge that faces implementing intent marketing. In order to identify purchase signals, data collection must be performed flawlessly. It is recommended to work with an intent data provider in cases where data quality is an issue.  Integrating … Continue reading Problems of intent marketing and how to achieve brand marketing goals

The meaning and importance of intent marketing

Photo by Mikhail Nilov on Pexels.com Intent marketing aims to affect prospect purchase decision by analyzing consumer behavior. By leveraging intent marketing, 64% of companies reported improvement in return on investment and conversion rates. What is Intent Marketing? Intent marketing is a marketing practice relying on identifying and meeting the intent of the customer. Intent refers to what … Continue reading The meaning and importance of intent marketing